Handcrafted burgers, meet handcrafted content.

About the project

Munchie is the first traditional burger restaurant in Porto, known for winning hearts and appetites with its “7 Deadly Bites”. Young, bold and informal, the brand is far from fast food: fresh, locally sourced ingredients and burgers that look just as good as they taste. The mission was simple: turn a passion for burgers into an irresistible digital presence. To do that, I created a mouth-watering content strategy designed to leave followers craving more. I created and implemented the social media strategy for Instagram and Facebook, taking care of social media management, content creation, photography and video, creative direction, copywriting and performance analysis. The recipe? A strategy built around a young, fun, provocative and approachable voice, combining product content, Reels, memes, trends, informative content and formats designed to spark interaction. Community also became a central part of the strategy through interactive Stories, questions, polls and other participatory formats. The goal was simple: not just to talk to the audience, but to create opportunities to talk with them. Between 2020 and 2022, Munchie developed a more consistent and recognisable digital presence, with a voice of its own, while its community grew to 5,000 followers. The result? A stronger brand identity and consistent growth in Munchie’s online presence, bringing the brand even closer to its fans.

Still hungry? Good. That was the plan.