Handcrafted burgers, meet handcrafted content.

About the project

Munchie is Porto's first traditional burger joint, known for winning hearts (and appetites) with its "7 Picados Mortais." Young, bold, and informal by nature, the brand is anything but fast food, it's fresh, local ingredients and burgers that are as good to look at as they are to eat. The mission was simple: turn a passion for burgers into an irresistible digital presence. To get there, I built a content strategy that was mouth-watering, designed to make followers crave more, one post at a time. The recipe? High-quality visuals that capture the brand's handcrafted essence, copywriting that speaks the audience's language, and community-driven engagement tactics that keep the conversation going. The result: a stronger brand identity and steady growth in Munchie's online presence, making the brand feel even closer (and even more craveable) to its fans.

Still hungry? Good. That was the plan.